Learn why a Personal Brand is important and strategies for developing yours from a multi-certified resume writer and career coach. From passion and purpose, abilities, strengths and achievements, values and goals, target audience, and how you want to be perceived, discover how a personal brand raises your credibility, increases your visibility, influences others in a positive way, and establishes value. You will learn why a personal brand is an integral part of any job search, career management plan, new company or established company strategy. Book and additional resource recommendations are provided.