For Companies, Associations & Event Planners
Ask Karen Silins to speak at your upcoming event. Karen can offer one of the many seminar and workshops described below, or create a tailored program to your organization's needs. Whether a 30-minute, two-hour, or full day presentation, she can deliver current, relevant, and customized career or business-related presentations.
Seminar and Workshop Descriptions
Personal Branding: What is It and Why Do I Need One?
Learn why a Personal Brand is important and strategies for developing yours from a multi-certified resume writer and career coach. From passion and purpose, abilities, strengths and achievements, values and goals, target audience, and how you want to be perceived, discover how a personal brand raises your credibility, increases your visibility, influences others in a positive way, and establishes value. You will learn why a personal brand is an integral part of any job search, career management plan, new company or established company strategy. Book and additional resource recommendations are provided.
Career Design! Career Management Strategies
How do you manage your career effectively in these uncertain times? How do you deal with factors including, the economy, COVID, level of education completed, lack of experience, age, career transition, involuntary change of job responsibilities, layoff or dismissal? Learn strategies from a multi-certified resume writer, career and personal branding coach. The following topics will be covered: Keeping Yourself Prepared Regardless of Situation, The Role of Continuing Education and College Degrees, Keeping Skills Current, Crafting a Personal Brand/Marketing Message, Maintaining an Updated Career Portfolio, Importance of Values, Image in Everything, Utilizing O*Net Occupational Database and Other Helpful Websites, Informational Interviewing, Volunteer and Professional Organizations and Their Impact, The Importance of Multiple Career Paths, Entrepreneurship, and Conquering Procrastination.
Career Exploration and Transition – Discovering Your Ideal Career
Are you unsure of a career path? Do you want to change careers? Do you feel stuck in your current job? Learn about career exploration and transition from a multi-certified resume writer, career and personal branding coach. Topics covered include: Career Assessments, Career Passion/Enthusiasm, Identifying Strengths, Transferable Skills, Challenges-Actions-Results, Helpful Websites, O*Net Occupational Database, Informational Interviewing, Utilizing Contacts, Professional Development, Vocational Training, College/University Degrees, and Research and Organization.
The Self-Directed Job Search – Effective Job Search Strategies
Learn effective techniques to manage all aspects of your job search campaign from a multi-certified resume writer, career and personal branding coach. The following topics will be covered: Using the Job Boards to Your Advantage, The Hidden Job Market and How to Access It, Networking, Job Search Time Management and Tracking, Company Research, The Differences and Advantages of Headhunters, Personnel Agencies and Temporary Staffing, Job Fairs, and Utilizing Social Networks (LinkedIn, Twitter, Facebook, Instagram).
Networking — You, Inc. – An Ongoing Career Strategy
Learn to create a systematic networking strategy for increased job search, career management, or business success from a multi-certified resume writer, career and personal branding coach. The following topics will be covered: Establishing Networking Objectives, Cultivating People Skills, Building Rapport, How to Dress in Various Networking Situations, How to Make a Contact Online or In-Person, Dealing with Network Minions (online and in-person), Being Effective in an Online World, Where to Network, Making Your Own Business Cards, Benefits of Social Networking and Profiles, and Tracking Networking Contacts.
Business Plans 101 – for the Entrepreneur: When we fail to plan, we plan to fail. Do you have a plan for success or a plan for failure?
Do you have a current business plan for your company? Does it detail your business, financial and marketing goals? Learn the steps to create a business plan from scratch, or enhance the one you currently have in place from a successful business owner. Topics include: why business owners need a comprehensive business plan regardless of the need for financing, analysis of your current financial situation (including asset analysis), SWOT analysis, competitive analysis and research, niche marketing, services/products and pricing analysis, and planning for the future.
Creating Powerful Resumes & Cover Letters
Learn tips and techniques for writing successful resumes and cover letters from a multi-certified resume writer, career and personal branding coach. Topics covered include: Defining Your Employment Target and Why Targeted Resumes are a Must, Applicant Tracking Systems, Resume Keywords, Format and Structure, Utilizing Graphics in a Resume, How to Craft Standout Bullet Points, Using Periphery Career Information to your Advantage, PDF vs. Microsoft Word, Common Errors and Proofreading, Why Cover Letters are Important, and Honesty Is Everything.
Blueprint for Success: The Career Portfolio
Learn career portfolio design, and the advantages of using your new portfolio in a job search, ongoing networking, and overall career management, from a multi-certified, award-winning resume writer, career, business and personal branding coach. Topics covered include: Why You Should Use a Portfolio, How to Use a Portfolio, Portfolio Elements, Putting It All Together, Using Work Samples, Multi-faceted Applications for a Portfolio, Why Everyone can have a Portfolio.
Do you cringe at the thought of being interviewed by a potential employer? Learn the art of interviewing successfully from a multi-certified resume writer, career and personal branding coach. The following topics will be covered: Appearance, Actions, Dealing with Phone, Video and Text Interviews, The Role of Artificial Intelligence in Interviews, Types of Interviews including Behavioral Interviewing, Common Job Interview Mistakes, Typical Interview Questions, Illegal Job Interview Questions, Questions You Should Ask, and Questions Not To Ask During An Interview.
The Internet Job Search
Learn successful techniques to manage all aspects of your Internet job search campaign from a multi-certified resume writer, career and personal branding coach. The following topics will be covered: LinkedIn and optimizing it’s usage in your networking, The new Social Networking and specific strategies for your job search, job searching online (including online classifieds), keywords and their usage, the reason you need an electronic resume, and doing company research and what you need to know. Attendees will need an ability to navigate Internet sites effectively and have an understanding of Microsoft Word.
Job Search & Interview Strategies for Teens
Learn how to avoid the typical mistakes made by young adults/teens in job searches and interviews from a multi-certified resume writer, career and personal branding coach. Topics covered include: Job Search Sources, Networking, Appearance and Actions, Do I Need a Resume, Common Job Interview Mistakes, Frequently Asked Job Interview Questions, Illegal Job Interview Questions, Best Questions To Ask, and Questions Not To Ask During An Interview.
The Importance of LinkedIn for a Job Search, Career Management or Business
Learn how to create a standout LinkedIn profile for your career, whether in a job search, for career management, or as a business owner, from a multi-certified resume writer, career, and personal branding coach. The following topics will be covered: Why LinkedIn is a Necessity, How LinkedIn Really Works, Establishing Your LinkedIn Objectives, Taking a Great Profile Picture, Crafting Your Headline, Writing a Summary, Leveraging the Flexibility of Your Experience Section, The Power of Your Education, Certifications and Professional Development, Why the Skills Section is Important, Ancillary Sections and How Valuable They Can Be, The Value of Quality Connections, and Use It or Lose It.
Additional Seminars Available:
- Social Media and Its Impact on Your Job Search
- Job Search Time Management
- Making the Transition – When You Feel Stuck in Your Current Job or Career
- Time Management for Adults
- Designing a Dynamic Day
- Making Plans for an Active Life During Retirement
- Dress for Success in Business and Life
- Unleashing Your Dreams
- Time Management for Teens