Ever reviewed a LinkedIn profile and thought the person’s picture was unprofessional? What about your photo?
From the “serious” look to prom/graduation pictures, to selfies or 20-year-old photos, to futilely trying to crop people or things out, it’s all bad.
- The serious look. Too many angry or grouchy looking people on LinkedIn. This is about marketing. No one wants to hire Oscar the Grouch or Stewie Griffin from Family Guy.
- Prom/Graduation/Wedding photo. Want a job, to bolster your career, or build a business? Show professionalism, not youth and inexperience or love for formal attire.
- If Kim Kardashian shouldn’t have a selfie on LinkedIn, then neither should you. Selfies are fine for Facebook posts, but not for career photos.
- The 20-year-old picture. Do I really need to say it. This is akin to lying on a dating profile. Get a current picture.
- Sort-of cropping people or things out. Just say no. This is a picture of you, and only you.
Want a great photo? You’re probably holding the tool in your hand – the camera on your phone. So, what to wear, and what’s in the background:
- Head and shoulders shot only.
- Dress the part. For men, a dress shirt, maybe tie and jacket, based on career. For women, a blouse or blouse and jacket. Try some color!
- Engage others to read your profile.
- Touch of makeup ladies, for the photo. Keep it light – mascara, a little blush, and lip gloss will increase your confidence and create a professional persona.
- Have “photographer” take 10-20 photos and pick those you like best.
- Background ideas (can blur slightly, if needed):
- Paintings (florals, landscapes, or abstracts).
- Beautiful architecture.
- Fabulous tile or wallpaper.
- A bookcase or credenza with proper books or décor.
Struggling for a location, try a furniture store. They have well-appointed “rooms” with great bookcases, tilework, and paintings.
To marketing you at your best!