I was recently featured in this Forbes Coaches Council/Forbes Online post. My contribution is Expert Tip #3.
3. Market Your Way Through The Tough Times
Early on in my business, a mentor shared that coaches should market their way through the tough times and invest heavily in no-cost or low-cost marketing! She said to write articles, post more heavily on social media, do free public speaking, refine your service offerings, update your website and make new professional connections. These tactics have always paid off, and I am grateful for the advice. – Karen Silins, A+ Career & Resume, LLC