Personal Branding

Communication, Communication, Communication

Communication, Communication, Communication!

In real estate it’s all about one thing:  location, location, location.  In the ever changing business environment however, the mantra should be:  communication, communication, communication.  Those frequent business changes also necessitate flexibility in how we communicate to customers, peers, management, suppliers, and especially to our own workforce. For those of you who are closer to …

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Wonder Why Your Networking Is Not Working?

Wonder Why Your Networking Is Not Working?

  People, including experts, make networking so tough, and such a formalized process.  We write entire books on how to network.  It’s really quite simple – have a conversation, and remember that networking isn’t about you in a job search or a business interaction; it’s about you talking with another human being.  Just talking, we …

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Shake It Off

About two to three times a year someone writes a “Nasty-Gram” article about how all Career Coaches and Resume Writers are charlatans, and naturally professionals in this industry get very upset.  This is what happened in the most recent case with Matt Charney’s article on Recruiting Daily.  Mind you Matt is “friends” with many of …

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Book Recommendations for Jobseekers and Small Business Owners

I am often asked about book recommendations regarding personal branding and marketing for jobseekers and business owners, so here are four to consider.  I am definitely a fan of the most updated versions of “ME 2.0, 4 Steps to Building Your Future” by Dan Schawbel, “To Sell is Human” by Daniel Pink, “101 Strategic, Job Search …

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Social Media Posting

Think Before You Post!

A new TLNT article regarding “Caustic Twitter Rants Cost Employee His Job AND Unemployment Benefits” showcases the need for common sense in all Internet-based communications (email, social media, article comments, etc.).  Thus why I tell clients, just because you think it, doesn’t mean everyone has to hear about it. While we have freedom of speech, …

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